When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all
highly active social media networks. Not to mention the countless other little
sites on the web today. Everyone wants to gain social media recognition for
their business.
Grow Your Social Media
Presence the Right Way
Having a good, or great,
social media presence can help your business grow like wildflowers. But, this
will only happen after you develop a large following and learn how to give
them what they really want. Here are some great ways any business owner or marketer can increase
their social media presence and
help their business grow.
1. Identify Goals and
Objectives
The first step in growing your social media presence is to
identify your goals and objectives. This means make sure you know what you are
going after – before you start posting. Ensure you know how each platform
works, what audiences you can reach where, and what your objectives are and you
will be off to a great start.
2. Let Them Know you are Human
Let your audiences see a
softer side. This means interacting on your social media accounts often.
Very often! This doesn’t mean just throwing up a link to your article and
hoping someone will read it or click on it. This means really getting on there
and interacting with everyone. Respond to posts from your audience ADNC NaN% and interact when they show
interest. Show them who you are and your audience will feel more connected to
you – and they will want to read other articles or visit your
website.
3.
Understand Their Needs
Understanding what your audience needs will help you be able
to interact with them on a more intimate level. Knowing what they want to
read about and what they believe in will help you understand what you need to
give to them. Once you understand this, you can give the everything they want –
which means bringing them to your website to see what your business is all
about.
4.
Include the Icons on Your Website
Make sure to include the
icons of your social media networks on your personal website. This will make it easier for those coming
to read your stuff to like and follow you. Don’t make them track you down –
make is simple for them to connect with you.
5.
Link Your Profile to Your Website
Link your Facebook, Twitter or any of your
other social media profiles to your website. Just like you want to provide
links on your website to your profiles, you also want to link to your website
so people can easily learn more about your company.
6. Share with Everyone
Share your social media accounts with everyone you know. Don’t be
spammy – but don’t be afraid to share. By doing this, they will know you have a
presence on Facebook, Twitter, etc. and they can share them with everyone
they know. This is a simple way to get the word out.
7.
Create an Integrated Social Media Strategy
You want to make sure each social media network you are involved
in serves a purpose. You can ensure this by starting a marketing calendar.
Make sure to add all of your upcoming events, blog posts, and everything else
you decide to do with your business into this calendar. This will help you stay
organized and understand how each of your social media accounts will bring in
more untapped sectors for your business.
8.
Produce Valuable Content
You also want to ensure you are producing the most valuable
content – not only into your blog but also on your social networking accounts.
Having the best content helps showcase your business and website, which
brings in more customers and more money.
9.
Engage with Everyone
You want to engage with those who post on your social media pages.
This means when someone posts something, talk back to them. Let them know you
are reading what they are posting and you are listening to what they want.
Then, give them more of what they want to keep them posting on your pages.
10. Optimize your Social Media Accounts
Optimizing your social media accounts means using keywords. Use
the keywords that go with your business. Think of what your customers are
looking up on Google GOOGL -0.89% or other search engines, and use
those keywords in your posts.
11.
Use Hashtags Often
Hashtags are in these days.
Everyone is using them to bring more people to their blogs or websites. Using
hashtags on Facebook, Twitter, and Google Plus will help bring more people onto your
social media accounts and your website – but use them carefully. Don’t
finish every post with 15 unrelated hashtags. #dontbethatguy
12. Add the Social Icons to Your Emails
Think about it: You send out
emails all day long. If you have your social mediaicons
in your email, people will likely get curious and start to check out
your pages and eventually, your website. This is a great way to grow your
social media presence.
13.
Provide a Benefit to Your Audience
People who visit your social
media page or website are asking ‘What’s in it for me?’ Show them by giving
something away for free -
something designed to draw them into your business by building trust or peaking
interest. Consider giving away a short trial, a free book. a discount
code, or even liking their page back. This will help you earn valuable
followers who will stay engaged.
14. Branch Out
Don’t just use Facebook, Twitter, Pinterest, Google Plus, and Instagram. There
are tons of other social media platforms. This could mean social
bookmarking sites, social review sites, and more. You can also try Foursquare
and let your customers know where you are by checking into the site. Being
social is about more than just the big guys.
15.
Use Games
People like to respond to questions, and they like to be right.
Using trivia games to bring in more likes, follows, and traffic is a great
way to build up engagement and bring in more customers. It can also be a lot of
fun!
16. Consistently Post at a
Comfortable Rate
It gets frustrating visiting one of
your favorite blogs and seeing it hasn’t been updated in a while. This means
you should post often at a comfortable rate. If you have to, you can always
schedule your posts in advance so you don’t leave your audience hanging.
17.
Try Not to Outsource
Try to post on your blog, website,
and social media accounts yourself. This will give you an authentic look. If
you do decide to outsource, make sure it is to someone who has a similar voice
to yours.
18.
Do your Research
Each type of business is going have
different experiences on social media – for example, a restaurant is going to
have a much different plan than a used car lot. Take the time to research other
ways to get more likes and follows to your social media accounts. Dig in there
and learn everything you can about growing your social media presence for your
specific market.
19. Give them a Reason
Give your customers a reason to
like your page and follow you on Twitter. Show them you will be posting often
and make sure to post interesting updates often. This will give them a
reason to engage with you.
20.
Tackle Customer Complaints Efficiently
If
you do end up with a complaint from someone on your website, tackle it fast and
efficiently. Respond and be professional – even if they aren’t. Make sure to
take good care of them by answering
their questions quickly.
Offering solid customer service
21.
Provide Q & A’s
Provide questions and answers on
your social media accounts and your website. Use a frequently asked questions
section to help answer their questions efficiently.
22.
Ask Clients to Share and Connect
Sometimes just by asking your
clients and maybe even potential clients to share and connect with your social
media networks, you just might be able to bring in more fans.
23.
Create a Plan and Stick to it
Create your plan to bring in more
fans. Stick to it and do what you think is working more often. If you find
something that works really well, stick to it.
24.
Treat Each Social Network as an Individual One
Treat each social network account
individually. Share them individually and share them often to bring in more
fans.
25.
Go Further in Customer Service
Make sure if someone has a problem,
go above and beyond to help them reach a conclusion. If you do this, it will
show you are doing your best to provide them with as much help as possible and
they will realize you are a good person with a good business. This will make
them want to come back.
0 comments:
Post a Comment
Thank you for the comment we will back to you soon.