Helping build any business is hard, but when a
person starts his own, it is extremely difficult. Anyone who starts his own small business need to be
savvy, intelligent and have a high tolerance for risk and conviction in his
belief. In addition, any aspiring entrepreneur needs to follow a defined set of
steps to be successful. Below are five steps every person should follow if
wanting to start a small business and become a successful entrepreneur:
1. Do the Research
Regardless of whether a
person wants to start a small business or a large one, the first step is to do
the research. Doing the research means learning about different industries in
an attempt to identify problems or pain points that can be solved. If someone
has a background in finance, for example, but wants to start his own small
business, the first step is to learn about unfamiliar industries. This provides
a fresh perspective and allows him to identify problems that might go unnoticed
by people too close to the industry itself. Research anything and everything.
You never know where the next business idea may originate.
2. Build a Business Plan
Once a problem is
identified, create a business plan in such a way that it
adds value and solves the problem. For example, if a person has a background in
finance, maybe he successfully identifies a problem in the health care sector or industry. It may be extremely hard for patients to book a
doctor's appointment, and there has not been a solution from within the
industry. Taking a fresh approach, the business plan to solve this problem is
to create a Web application that streamlines the booking process. The business
plan needs to specifically outline the problem and the proposed solution.
3. Talk to Customers
After identifying a
problem in a specific industry and creating a business plan that can
potentially solve it, validate the idea and business plan. It is possible to do
this by picking up the phone and calling the types of potential customers who
face the identified problem. With the health care example, speak with both
doctors and patients and ask if a Web app for appointment bookings would be
useful for both parties.
4. Implement the Idea
If the idea and business
plan has been validated by speaking with customers in the industry, it is time
to implement the idea and business plan. This is where a lot of small business
owners falter, as there is a lot of perceived risk in taking a business from
the planning stages to the implementation stage. If a small business owner has
followed the previous three steps, however, the overall risk should be reduced
due to the fact that the idea and business plan have already been validated by
potential customers.
Next you must actually
sell the product or service to the very same customers you spoke with to
validate the idea. It is even possible to presell the business idea prior to
building or creating anything, allowing a small business owner's customers to
fund the operations.
5. Iterate as Time Goes on
The one constant when
building any business is change. Every step can be followed to perfection and
every idea can be fully validated, yet things still do not go according to
plan. It is important for any small business owner to understand this
possibility.
Step five is to iterate
and pivot as time goes on; maybe the market opportunity for streamlined doctor
appointment bookings is not as big as previously thought. Through the process
of building the business, however, it is possible to gain further insight and
iterate to take advantage of an even greater opportunity.
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